While this article may seem a bit long at first, it contains all the info you will need to properly explain the difference between a regular CBD oil and a water soluble/nano CBD product. Understanding this is key to properly sway a customer that has been mislead into thinking water soluble is the way to go. Each section will also have an info bubble or two with extra info to help simplify things. If you don’t understand part of it, need some clarification or have a question feel free to leave a question below.
One of the bigger fads going around is this so called “water soluble” CBD oil. Besides the fact that oils aren’t water soluble naturally, companies that sell it also make all kinds of claims such as “it absorbs faster”, “it lasts longer”, “it has a higher bio-availability in your body”, but how true are these claims?
How can they make a water soluble CBD?
The first thing to start with is how they actually make their oil water soluble. Oil doesn’t naturally mix with water due to it’s polarity, so the first thing they have to do is change that polarity. There isn’t any easy or natural way to do this so things can get pretty weird. There are two ways they can accomplish this:
Method 1: Isolate powder
The first way is to extract the oil as an isolate in powder form. This is rather uncommon as it’s a slightly more expensive process. Companies that do this use a crystalline extraction method that removes everything except for the CBD. People can then add the powder to a liquid and drink it.
This is unpopular, however, as your stomach acid and liver enzymes will still drastically reduce the effectiveness by destroying the CBD.
Method 2: Chemical alteration
The second, and far more popular, method is to use chemicals and detergents to chemically change the polarity. This works as the chemicals/detergents bond all around the CBD, encapsulating it. The polarity of the oil is pretty much negated as the oil is no longer in contact with water, only the chemicals surrounding it are.
This, however, has the side effect of you digesting whatever chemical/detergent they used in this process. Most companies hide this by patenting the process so they can simply put “made water soluble through our patented process” and never inform customers of how it’s actually done.
Absorption rate, bio-availability and clinical trials
Many water soluble/nano CBD companies claim that their water soluble CBD has an “increased bio-availability/absorption rate” and claim they have done “clinical trials” showing this. This is nothing more than a misleading buzz word and the “clinical trials” are always exaggerated and performed in a misleading way.
As these can be kind of long to read there will a short answer for those looking for a short answer. If you want to properly understand the meaning of absorption rate and bio-availability then simply read the rest of the text under the short answer. Then you will be able to understand how they misconstrue these terms against regular CBD oil.
What do they mean by absorbtion rate?
Absorption rate is simply how much CBD can be absorbed by your body when you take it. This can change depending on how you are taking the product. When you take a regular CBD oil under your tongue you will have a 98% absorption rate (this means 98% of the CBD is absorbed into your blood stream).
When you digest a water soluble CBD oil the chemicals surrounding the CBD protect it from much of the digestive process, giving you a 90% absorption rate (meaning about 90% of the CBD ends up in your bloodstream, along with the chemicals in the product).
What do they mean by Bio-Availability?
Bio-availability is simply how much CBD is absorbed by your cells and how long it lasts in your body. This is only affected by YOUR BODY, not the product itself.
All CBD has a standard rate of absorption due to the way it’s chemically structured and how your cells work. Just as your lungs can only absorb oxygen so fast, your cells can only absorb CBD so fast.
As for how long it lasts in your body, CBD will stay in your bloodstream for 8-10 hours (during these 8-12 hours it’s 100% bio-available as any of your cells can absorb and use it).
The difference between a water soluble CBD product and a regular CBD oil is the fact that you have wait for a water soluble CBD oil to be digested. You will have to wait for that to finish and during this time your liver enzymes will reduce the effectiveness, meaning your water soluble CBD actually only lasts 6-8 hours.
Meanwhile a CBD oil placed under your tongue is immediately absorbed into your bloodstreamand starts working.
They said they did trials proving effectiveness
The reason we went through the explanations above was to help with this. The biggest reason water soluble companies get away with fudging the numbers in their so called “clinical trials” is because there is a severe lack of actual clinical data on the subject by third party sources. This means they can basically do whatever they want and not even have to display how they went about doing these studies.
These studies always compare the absorption rate of a digested water soluble CBD product to a regular CBD oil that has been digested. This defeats the purpose because, as we discussed previously, regular CBD oils aren’t meant to be digested, they should be placed under the tongue.
As for the bio-availability, they simply smudge the numbers a bit to make it seem like it lasts a bit longer by not including the wait time for digestion to happen.
To sum it all up…
Now that you know what bio-availability and absorption rate mean you are more prepared for any questions you could get!
Let’s say you take 5mg of CBD sublingually. It goes into your bloodstream, starts working within 5-10 minutes and lasts 8-10 hours, with the amount of CBD in your bloodstream decreasing over time as your cells absorb it.
Then let’s say you take 5mg of water soluble CBD. You have to wait about an hour for it to get digested before it enters your bloodstream, of course liver enzymes will have had an effect on it as well. The 8-10 hours of bio-availability has thus been reduced to 6-8 hours